To get top result in search engine, there is no shortcut. We need to do hard work, especially for the content of the site. Even if our site is technically perfect for search engine robots, it won’t be effective if we don’t fill the site with interesting contents. Good content can bring return visitors. And we need to add new content regularly, which can give visitors a reason to come back. And we should take care of our keywords to be spelled with standard spelling. And we need to make our page titles are descriptive and relevant. That will be easier for search engines to know what each page is about, and people using search engines can quickly determine whether the document contains what they find. And we should not use graphics for headings because search engines don’t pay too much attention to them. Some search engine robots have diffculties with dynamatically generated URLs. So, we need to use search engine friendly URLs. We need to generate static pages from the dynamic data and store them in the file system, linking to them using simple URLs. And we need to try to get incoming links as much as possible to get top ranking. And we should use valid, semantic, lean, and accessible markup. It’ll make our site faster and more attractive to search engines. And we should to submit our website to some well-known directories and search engines carefully. Don’t use cloaking, link farms, keyword stuffing, or other dubious methods. Otherwise, there is a risk being penalised or even banned from search engines. And we should avoid using frames. Frames will cause problems for the people who find the site via search engines. Some search engines use the contents of the meta description element to describe the site in their search result listings, so we need to make its contents unique and descriptive for every document.

These are just basic tips for search engine optimization. To increase a website’s ranking in search engines,there are many other things we can do. The advices mentioned above are just for a good start.

Oringinal Source
Basics of search engine optimisation

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About The Author

Lee Traupel has 20 plus years of business development and marketing experience – he is the founder of Intelective Communications, Inc., http://www.intelective.com, a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com

Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.

Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management.

But, how can you build an e-commerce business and take advantages of all these great possibilities? After all, you are pretty sure that anything to do with new technology is complicated, time-consuming, and expensive.

Believe it or not, this is just a misconception that most business owners have about the Internet technology. The truth is – in order to run a business online and reap profits, like any new effort, you need to do a little homework, have patience and determination, and get going.

Take the following steps seriously and in no time you will be able to embrace fascinating world of online business.

Take your products online

Getting your product online does not simply mean – having a nice picture and a product narration to go with it. Effective use of the Internet is based on standards. Standards, as you know, are created to facilitate common use of a technology. If you ever imported or exported a product or service, or if you registered your product with some kind of authorities ever; you certainly know that each product falls under certain subcategory according to the classification system that you encountered. Internet is the same thing. Since the emergence of Internet, several classification systems have been developed.

If you think long term and would like to use same catalog with multiple e-marketplaces, you should adopt one of the prevailing classification system in the Internet. The best online catalog classification available from my point of view is UNSPSC. For one thing, many prominent e-marketplaces adopted this particular system, which allows you to post your products on multiple e-procurement systems and e-marketplaces.

How do you do this? I would suggest you to become a member of one of the e-marketplaces, where you can aggregate your products using some kind of simple wizards or forms. E-marketplaces based on Commerce One’s the largest B2B e-marketplace enabler, have this facility.

Our own Rusbiz e-catalog system, which is also based on UNSPSC, also allows you to integrate your products using a very simple but sophisticated form. If you do not have time to do it by your own, you can use the service of a B2B exchange. Rusbiz also provides with similar service.

Get an online presence

What should be your next step once you have all your products transformed into e-catalog? Naturally, you need to have an online presence to sell the products. There are number of options how to do this.

Become a member of an e-marketplace

This could be a large geography oriented fairly large horizontal market or a vertical e-marketplace specific to your industry. The membership fees are in most of the cases not so expensive. But many of them charge some percentage on your transactions, usually, from 1 to 3 percent. If you expect big sales volume, you may think this might not be the best choice for you. However, if you get new customers, thanks to your mere presence in an e-marketplace, the percentage that you have to pay on the transaction you should consider as customer acquiring cost. Under any circumstances, it is good to become a member of at least one e-marketplace as you -automatically get exposed to thousands of new prospective customers.

Build a website

There are several ways you can construct an e-commerce site to your need.

You can build a website in house by employing developers or you can hire a web development company to do this for you. The advantage is you can have a website with the look, feel and functionality according to your given specification.

However, both of these methods could be way costly for a small business. Average cost of building an e-commerce website runs starting from US$ 600 plus hosting and maintenance charges for a miniscule site with limited features to several hundred thousand US Dollars for a powerful e-commerce website.

Another option that you have as a small business is to build an e-commerce site from prefabricated templates. While this is affordable and easy, you considerably lose flexibility and customization possibilities in comparison to building a site from scratch.

Build a web store

All these above mentioned cases do not allow you to have the potentials and advantages that come with an e-business website integrated with a B2B exchange. Which means, whether you are a business to consumer company with occasional sales to businesses or you are a pure play B2B company, a Web Store merged into an e-marketplace is what you need.

A web store from a B2B exchange gives you the best of both worlds. You are having a professional e-commerce site which incorporates all the features that an e-marketplace has to offer. And you build a site from simple and easy to edit templates.

For a detailed information about the features that come with a web store and benefits that you can get from them, follow this link: Powerful E-business Store

About The Author

Nowshade Kabir, Ph.D., is the founder, primary developer and present CEO, of Rusbiz.com, a global business to business e-commerce portal with feature like storefronts, aggregated catalog, e-marketplace, trade leads, internal messaging system supply chain solutions, etc. With a doctorate in Information Technology, Dr. Kabir has worked an advisor to government projects and has over 12 years experience in International Trade. An author of many B2B and business related articles; he publishes a bi-weekly E-zine for online business community. You can subscribe to his newsletter free of charge from http://www.rusbiz.com.

nowshade@rusbiz.com

Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by various means.

But only a few succeed in building, promoting and sustaining a profitable, professional, successful online business. Only a few web sites are able to deliver what they preach and make sale.

How do they do it? Some magic formula….??? Nope

What they do is -Plan, Develop and Strategize- their efforts in building a successful online business. They paln their moves or strategies wisely and invest intelligently on services and products that help them build, promote and grow their online business.

What kind of products or services do they use?
Good question….

There are many services and products that helps in developing an online business, but none comes across Site Build It!

Site Build It! (SBI!) is the only all-in-one site-building, site-hosting, and site-marketing product that makes it easy for you to build a professional, popular, and profitable Online Business.

Whats so significant about Site Build It?

Its significance lies in its simplicity, effectiveness. It is user-friendly. It does all the work for you. All you have to do is to feed in the necessary ingredients like, planning the designs and outlets of a website, creatively writing high-info value-keyword-focused preselling contents that ranks well with the search engines and turns visitors into customers. Just follow the instructions, and you are up and running with a web site that sales and builds you an online business.

Site Build It! (SBI!) is the single most powerful driving force behind a website’s success.

It doesn’t only builds web sites but builds business. It’s a complete R.O.I, Return On Investment service.

Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by various means.

But only a few succeed in building, promoting and sustaining a profitable, professional, successful online business. Only a few web sites are able to deliver what they preach and make sale.

How do they do it? Some magic formula….??? Nope

What they do is -Plan, Develop and Strategize- their efforts in building a successful online business. They paln their moves or strategies wisely and invest intelligently on services and products that help them build, promote and grow their online business.

What kind of products or services do they use?
Good question….

There are many services and products that helps in developing an online business, but none comes across Site Build It!

Site Build It! (SBI!) is the only all-in-one site-building, site-hosting, and site-marketing product that makes it easy for you to build a professional, popular, and profitable Online Business.

Whats so significant about Site Build It?

Its significance lies in its simplicity, effectiveness. It is user-friendly. It does all the work for you. All you have to do is to feed in the necessary ingredients like, planning the designs and outlets of a website, creatively writing high-info value-keyword-focused preselling contents that ranks well with the search engines and turns visitors into customers. Just follow the instructions, and you are up and running with a web site that sales and builds you an online business.

Site Build It! (SBI!) is the single most powerful driving force behind a website’s success.

It doesn’t only builds web sites but builds business. It’s a complete R.O.I, Return On Investment service.

If you’re thinking about registering more than one domain name, you’ve got the right idea. Registering and using multiple domains names is great for building your business and can help you create a dynamic online identity.

When you register multiple domain names, you can:

• Keep your competition from registering a domain name that draws customers to them instead of you.
• Promote the different products and services you offer.
• Drive more traffic to your Web site.
• Enjoy more opportunities to market to — and be listed in — search engines.
• Create distinct advertising strategies that reach different target markets.
• Provide customers more ways to find you when searching the Internet.
• Capture common misspellings of your domain name, instead of sending visitors to an error page.
• Protect your brand and online identity from those who may have unsavory purposes.

Do you have any product that has not been moving well?

Would you like to learn what to do with it?

Here are website marketing secrets to help you:

1. Sell the reprint/reproduction rights to the product.
You could make money selling other people the rights
to reproduce and sell the product. People are always
looking for new products to sell.

2. Giveaway the product for free from your web site.
Just because it won’t sell doesn’t mean people won’t
visit your web site to get it for free. They may see
another product you sell and buy that one.

3. Try auctioning off the product at an online auction.
You may make part of your investment back. If you’re
lucky, you may even make a profit because people
sometimes get into bidding wars and will bid a higher
price than the product is worth.

4. Use the product as a free bonus for another product
you sell. This will increase the perceived value of the
product you’re selling. People will feel they’re receiving
more for less.

5. Contact businesses with the same target market and
see if they would be interested in using your product as
a free bonus for their product. You could place your ad
on the product and get free advertising.

6. Sell your product to businesses at wholesale cost as
a promotional product. Businesses are always looking
for products they can giveaway to their customers with
their advertising on the product. You could make part
of your investment back.

7. Barter your product to other businesses for things
you need for your own business. You could trade for
their products or services. This will save you money
and help make up for your profit loss.

8. You could create an online contest so people could
win your product. This will attract traffic to your web
site. You also could get free advertising by listing it on
online contest directories.

9. If you decide to giveaway the product for free, allow
other people to giveaway the product for free. Place
your web site ad on the product. This will spread your
advertising and attract even more people to your site.

10. Ask businesses with the same target audience if
they would be interested in combining your product
with their product. You could then sell them together
as a package deal and split the profits. You may have
better results selling your product this way.

May these website marketing secrets help you to make
a lot of money and succeed.

If you’re thinking about registering more than one domain name, you’ve got the right idea. Registering and using multiple domains names is great for building your business and can help you create a dynamic online identity.

When you register multiple domain names, you can:

• Keep your competition from registering a domain name that draws customers to them instead of you.
• Promote the different products and services you offer.
• Drive more traffic to your Web site.
• Enjoy more opportunities to market to — and be listed in — search engines.
• Create distinct advertising strategies that reach different target markets.
• Provide customers more ways to find you when searching the Internet.
• Capture common misspellings of your domain name, instead of sending visitors to an error page.
• Protect your brand and online identity from those who may have unsavory purposes.

Do you have any product that has not been moving well?

Would you like to learn what to do with it?

Here are website marketing secrets to help you:

1. Sell the reprint/reproduction rights to the product.
You could make money selling other people the rights
to reproduce and sell the product. People are always
looking for new products to sell.

2. Giveaway the product for free from your web site.
Just because it won’t sell doesn’t mean people won’t
visit your web site to get it for free. They may see
another product you sell and buy that one.

3. Try auctioning off the product at an online auction.
You may make part of your investment back. If you’re
lucky, you may even make a profit because people
sometimes get into bidding wars and will bid a higher
price than the product is worth.

4. Use the product as a free bonus for another product
you sell. This will increase the perceived value of the
product you’re selling. People will feel they’re receiving
more for less.

5. Contact businesses with the same target market and
see if they would be interested in using your product as
a free bonus for their product. You could place your ad
on the product and get free advertising.

6. Sell your product to businesses at wholesale cost as
a promotional product. Businesses are always looking
for products they can giveaway to their customers with
their advertising on the product. You could make part
of your investment back.

7. Barter your product to other businesses for things
you need for your own business. You could trade for
their products or services. This will save you money
and help make up for your profit loss.

8. You could create an online contest so people could
win your product. This will attract traffic to your web
site. You also could get free advertising by listing it on
online contest directories.

9. If you decide to giveaway the product for free, allow
other people to giveaway the product for free. Place
your web site ad on the product. This will spread your
advertising and attract even more people to your site.

10. Ask businesses with the same target audience if
they would be interested in combining your product
with their product. You could then sell them together
as a package deal and split the profits. You may have
better results selling your product this way.

May these website marketing secrets help you to make
a lot of money and succeed.

Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers. It needs to project a professional image to capture the trust of your visitors. The shopping cart is a particularly important part of your website because it deals with people’s personal information and credit card numbers. People are nervous about online purchases and need to be assured that they are giving their credit card numbers to a reputable company.

There are several types of ecommerce shopping carts available. They range from merchant services, which require no programming skills, to fully integrated shopping carts that require custom programming. The three main categories of shopping carts are:

• Merchant services such as eBay and 2Checkout

• Hosted shopping cart services

• Fully integrated shopping carts

Merchant Services

Most shopping carts require you to have your own merchant account and gateway. A merchant account is a bank account that allows a business to conduct credit card transactions and the gateway allows the transaction to be conducted over a secure connection. It’s okay if you don’t have a merchant account or gateway. Merchant service shopping carts allow you to use their merchant account, gateway and shopping cart for a higher cost.

Merchant services are beneficial for very small businesses or those that are just starting and don’t have a lot of orders. Merchant services provide the merchant account, gateway, hosted shopping cart and will maintain your customer’s personal information. They usually require a set-up fee between 50 and 200 dollars, transaction fee between 30 and 75 cents, and 5% to 10% of each transaction. Because you are using their merchant account, your customer’s credit card statement will show the merchant services business name not yours. In some cases, customers will not recognize the charge and may dispute it.

Merchant service shopping carts have an administrative interface, which allows you to login to your account to add products, prices and shipping options. The shopping cart generates the html for the purchase buttons and you simply copy and paste the html into your web pages. When your customer clicks on the purchase button, he is taken to another website to enter the credit card information. This indicates to the customer that you are a small business. Some potential customers will abandon the shopping cart rather than enter their credit card information on a website they know nothing about.

Once your business grows to the point where you are processing over $1000 a month, it’s more cost effective to apply for your own merchant account and switch to either a hosted shopping cart (little or no programming) or a fully integrated shopping cart (programming required).

Hosted Shopping Cart

The hosted shopping cart is a great solution for a small business that is processing over $1000 a month but does not have the resources to create or customize a fully integrated shopping cart. Hosted shopping carts are similar to the merchant services because they provide an administrative interface for you to enter products, pricing and shipping options. They will generate the html for the purchase buttons, which can be copied and pasted into your html pages.

Hosted shopping carts face some of same problems as merchant service carts because your customers will be transferred to a different website to enter the credit card information. Some hosted shopping carts allow you to customize the shopping cart so that it has the same look and feel as your websites. Customizing your shopping cart may require some programming skills, but it could also prevent customers from abandoning their shopping carts.

The main difference between the merchant services shopping cart and the hosted shopping cart is the name that appears on the customer’s credit card and pricing. Hosted shopping carts allow you to use your own merchant account and gateway, which means the customer’s credit card statement will show your business name next to the charge. This can decrease your charge backs.

If you are using your own merchant account and conducting over $1000 of transitions each month, the hosted shopping carts can be less expensive than merchant services. Your merchant account will probably charge a monthly fee between 20 and 60 dollars, transaction fee between 10 and 50 cents, and a percentage of the transaction, usually ranging between 2% to 3.5%. In addition to the merchant fees, your shopping cart service will also charge a monthly fee between 10 and 30 dollars and could charge a transaction fee. These fees sound more expensive than the merchant service option, but if you are processing over $1000 a month and growing, it’s better to pay flat monthly fees than continue to be charged 5 to 10 percent of the each transaction.

Fully Integrated Shopping Carts

The fully integrated shopping cart is a great option for any business that can afford it. The shopping cart will be dynamic and will have the same look and feel as your website. The ZIP Baby Potty Training Store is a great example of a fully integrated shopping cart. Fully integrated shopping carts like this contain features that are not found in merchant service or hosted shopping carts. For example, you can discount items, display customer reviews, assign products to multiple categories, display out of stock notifications, sort products and prices, and display shipping estimates without requiring the customer to create an account.

Integrated shopping carts require advanced programming skills and can often be used with your own merchant account or with a service that allows you to use their merchant account for a higher fee. There are many integrated shopping carts available. Free carts require the most programming skills, but if you don’t have the programming skills necessary to customize a free shopping cart, there are many companies that specialize in customizing fully integrated shopping carts.

Your choice of a shopping cart can have a dramatic impact on your business. Your website is the first and only impression you get to make so you’ll want to make it as professional as possible. While shopping for a shopping cart system, put yourself in your target customer’s shoes and browse the Internet. Review your competitor’s websites as well as those outside your industry. Make a list of shopping carts that you find appealing and research them thoroughly before choosing one.